Men riding tigers, Steve Parrish as a model and women portrayed as prey. All seemingly acceptable back in the day judging by these ridiculous retro bike ads that ooze testosterone and wreak of Brute. Will we look back on the adverts of today in the same way? Hopefully not, but you never can tell.
It’s hard to imagine of getting away with something quite as blatant these days.
At a time when most Japanese bikes had electric starts but the Bonneville didn’t, Triumph’s marketing team turned a weakness into a selling point through a stroke of marketing genius. Not quite sure why they used an old science teacher in the advert though.
Taking the term naked bike a little too seriously. In the ad Suzuki proudly claim that the two stroke has a mellower pitch to allow the lady to hear yours. Smooth.
It’s hard to take Steve Parish serious at the best of times nevermind here. You’ll struggle to get a Belstaff jacket for less than £500 these days but it’s doubtful they cost quite as much when this ad was made.
In 1978 Honda teamed up with Kiss to produce the Kiss Mobile, a twin cylinder CB 400 with a sticker of the band on the tank and a saddle bag at the back. Thankfully, this blatant cash in never made it further than this photo shoot.
A bit like GSXRs today, only the opposite way round 😉
In the 60’s Honda produced a series of tasteful adverts for their Honda 90.
According to the text “the biggest draw is her figure”.
Leopard print outfit. Nice touch.
“Try her out. She’s game” reads the advert, talking about the Honda 90…..obviously.
This is exactly what it’s like to ride an MV Augusta. Fact.
Not entirely sure what is going on here other than the fact he’s wearing inappropriate gear. Good job Facebook wasn’t around then, if this were seen on a biking group he’d be hung.
It would seem that in the olden days, if you bought a Triumph you were guaranteed to be surrounded by skirt.
The guy in the blue helmet looks pissed. I would be too. All aboard the man train.